Mumbai, 22nd September, 2017: Garnier Men has launched a unique #PushForChange initiative, in collaboration with Magic Bus India Foundation, to impart education to under-privileged children in a sporty and stimulating way. The 10-day challenge was kicked off digitally by Garnier Men’s ambassador Tiger Shroff on 16th September, to encourage the community at large to join the movement of educating children. As a part of the challenge, Garnier Men will contribute Rs. 50 for every video of 10 push-ups that gets uploaded on Facebook with the hashtag #PushForChange.
The campaign has already seen active participation from Garnier Men consumers across India, with all of them coming together to support the cause. Earlier this week, Mithali Raj and Abhinav Bindra took the challenge, as did a team of Police in Odisha! To amplify active participation from consumers, Garnier Men also hosted the challenge in top colleges across Mumbai, Delhi, Bangalore, Chandigarh and Pune. With this incredible initiative, Garnier Men aims to bring consumers together to make a difference to society and to help shape a bright future for the next generation of India, by providing quality education to children and enabling them to dream big.
Speaking on the occasion, Mr. Pankaj Sharma, General Manger Garnier India said, “We are delighted to partner with Magic Bus through this small initiative that will help educate underprivileged children. As a brand, we’ve always worked towards making a difference in society. With the Push for Change campaign, we wish to encourage our youth to support this phenomenal cause in a manner that resonates our brand values of being active, natural, healthy, sharing beauty and connecting people. We humbly invite every single individual, who believes in the power of education, to take a few minutes of their day and help brighten a child’s future.”
Speaking on the occasion, Jayant Rastogi, CEO, Magic Bus, said “At Magic Bus we work with some of India’s poorest children and young individuals, taking them from a childhood full of challenges to a life with meaningful and sustainable livelihoods. We are thankful to Garnier for the #PushForChange campaign - a brilliant initiative that matches active participation with our mission to fight the challenges faced by children in our society. I would like to invite everyone to take up this challenge and push for change in issues that plague our society, so that our children and youth acquire the skills and knowledge that enables them to break the poverty cycle.”
Speaking on his association with Push for Change initiative, Tiger said, "I am super thrilled and proud to be associated with an iconic brand like Garnier Men, who is inspiring consumers to drive change in society with the Push for Change campaign. India has so many children who are deprived of education – something that can actually help transform their personal lives, and drive change in their families and communities. I urge all my fans, friends and family to join Garnier Men and Magic Bus to support this cause, and work towards building a positive change in society – with something as fun and simple as push-ups.”
With the Push For Change initiative, Garnier Men is trying to making a small yet deeply felt contribution to a cause that is important and vital to our society. So, hurry up! The challenge is live until only 25th September! Do your bit, take the challenge! Garnier Men #PushForChange
Link for Tiger’s video: https://www.facebook.com/TigerShroff/videos/1441343585920308/
About Garnier Men:
Garnier Men is a pioneer and driver of innovation in the skincare market for men in India and was launched in May 2009. Garnier Men understands the grooming needs of Indian men and offers a range of effective, high-quality product range of face washes, moisturizers and deodorants that are perfectly suited for Indian men and their skin types and skin tones.
About Magic Bus India Foundation:
Magic Bus is one of the largest poverty alleviation programmes in India, working with more than 400,000 children and 9000 volunteer mentors in 22 States and 68 districts of the country. We work with India’s poorest children and young people, taking them from a childhood full of challenges to a life with meaningful livelihoods. We equip young people with the skills and knowledge they need to grow up and move out of poverty.
For further information, please contact:
Karishma Acharekar | Henna Punjabi
M: + 91 7045435824 | 91 9820880243