May, 2017: While 2017 has seen the rise of several skincare trends that have become a rage among beauty enthusiasts world over, the one trend that has caught the most attention worldwide is ‘Masking’. It has been the most Googled Beauty Trend of 2017. Fun and easy to apply, face masks have proven to be progressively popular within the millennial age Instagrammers and Snapchat lovers and it’s time you have them on your radar too!
Excessive use of make-up products, pollution, heat and other impurities leave your skin looking dull and unhealthy. L’Oréal Paris realizes the importance of healthy skin and has therefore introduced the trend of ‘Detox’ for your skin through masking. This trend by L’Oréal Paris has dazzled the beauty community worldwide and taken the centre-stage in skincare regime. Popular names like - Barbara Palvin and Sonam Kapoor feel the need to ‘#InstaDetox’ their skin with a good face mask.
Whether used as a pre-red carpet quick skin fix or a long-haul travel necessity, celebrities are not afraid of sharing some entertaining mask selfies. Apart from offering like-worthy pictures, face masks are a great instant fix for your skin concerns. Brighten, soften, lift, lighten or unclog pores- the list of benefits face masks provide goes on and on.
To ‘#InstaDetox’ your skin and transform it in no time; L’Oréal Paris is one of the first beauty brands in India to have introduced the concept of Pure Clay Masks. A 10-minute Instant Skin Detox ritual, these super-charged Clay Masks are packed with the power of Red Algae and Eucalyptus. These ingredients help in giving your skin an instant detox, making it healthier and brighter.


1. L’Oréal Paris Pure Clay Mask with Red Algae to Exfoliate & Brighten A super charged pure exfoliating clay mask enhanced with Red Algae provides a multi-sensorial, fragrant experience. It exfoliates dead skin and addresses the problem of deep clogged pores on face to reveal a polished, brighter and smoother complexion.
2. L’Oréal Paris Pure Clay Mask with Eucalyptus to Purify & Mattify
Fresh, indulgent eucalyptus skincare formula provides a soothing and refreshing spa-like experience. It addresses your shiny and oily skin to reveal clarified, mattified and refreshed complexion. This mask reduces the excess oil from your skin.
For combination skin, try multi-masking! Use Pure Clay Mask with Eucalyptus to mattify your T-zone and the one with Red Algae to exfoliate and brighten your cheeks & chin area.
The Red Algae and Eucalyptus Pure Clay face masks will be launched in June 2017. They are priced at Rs. 850 each and will be available across all L’Oréal Paris outlets.
About L'Oréal Paris:
L’Oréal Paris is a truly global beauty brand that combines the latest in technology with the highest in quality for the ultimate in luxury beauty made accessible. Our signature phrase, “Because We’re Worth It”, is meant to inspire each and every woman to embrace her own unique beauty and reinforce her sense of self-worth.
As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation, providing ground-breaking, high-quality products for women and men of all ages and ethnicities. The L’Oréal Paris brand encompasses the four major beauty categories – hair colour, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, White Perfect, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations among many others. L'Oréal Paris truly believes that, whatever our age, gender, ethnicity or look –We’re all worth it!