Kérastase launches the ‘AURA BOTANICA’ range in India

Kérastase announces the launch of its 97% Natural Origin hair care range – AURA BOTANICA in India. The range will be available in salons from August 2017.

Aura Botanica is a hair care range that is inspired by Natures rich natural ingredients. It combines hand pressed Samaon Coconut Oil and Moroccan Argan Oil, to provide deep nourishment and a healthy glow for all hair types. The range consists of a Gentle Aromatic Shampoo, Moisturising Deep Conditioner and an in-salon exclusive Aromatic Nourishing Oil Blend.

KÉRASTASE harnesses the revitalizing energy of nature to create AURA BOTANICA, pushing the limits of science to invent an all-new vision of NATURAL hair care. The raw power of nature becomes a refined experience. The Aura Botanica range fulfils a growing desire for responsible luxury. Offering women truly effective care to enhance their natural, lightly devitalized hair. Elevating the sensorial, it introduces the sublime sensation of ‘natural’ hair, uncoated and free of residues.

Kérastase also offers the Aura Botanica Natural Sensorial VIP Ritual, exclusively in salons.

 

·         TRUE NATURALITY: Formulas composed as an average of 97% natural origin ingredients (No Silicones. No Sulfates. No Parabens.)

·         TRUE PERFORMANCE: 4X more shine, Two days of durable nutrition

·         TRUE LUXURY: A complete sensory experience; indulgent textures and a bespoke fragrance, enveloped in elegant packaging