The L’Oréal Foundation is committed to social causes based on the two felds of expertise, science and beauty. The Beauty For A Better Life programme provides high quality training opportunities in different beauty professions to vulnerable groups in order to help them feel better and do better.
In India, L’Oréal established the Beauty For A Better Life - Beautiful Beginnings programme in 2009. With an aim to create livelihood opportunities for young women from disadvantaged sections of the society, the programme partnered with LabourNet and Sambhav Foundation, an organisation specialising in vocational training to provide skill training in beauty and hair care to participants. The curriculum developed for the programme by in-house L’Oréal trainers isrigorous. It includes 3 months classroom training followed by mandatory 2 months long internship in a professional salon before graduation.
Over time, the participants build upon their learnings in a professional set-up which givesthem the opportunity and confidence to and employment in beauty salons or start their own enterprises.
Thus far, 4,000+ participants have been trained, many of whom have been placed in the industry or have started their own home grown beauty salon or services.