Mumbai, September 2017:
In a country like ours where it's summer 8 months out of 12, having an oily scalp and rough, dry ends is an extremely common hair condition (thanks but NO thanks humidity!). So while the world is hung up on the regular ingredients to improve their hair, researchers at the L'Oréal Paris laboratories went a step ahead and found an innovative solution to an every day problem. Clay has been celebrated in beauty rituals for years due to its ability to cleanse and purify. Being the 2nd most sought after beauty ingredient by consumers in India, clay is found to be a powerful ingredient that works wonders not just for the skin, but also for the hair and scalp. Combining this power of Pure Clay, L'Oréal Paris introduces its new Extraordinary Clay Range. By breaking the vicious cycle of oily roots and dry ends, this shampoo range intensely hydrates and purifyies the hair. By locking in freshness for up to 72 hours, the range hydrates the hair from roots through the length, making it super bouncy. The star of the range is the Scalp Refresher. The formula, at -7 degrees Celcius, gives an icy fresh sensation, by reducing the oil in the scalp, resulting in free-flowing, bouncy looking hair. With the Extraordinary Clay range, you can unearth the power of clay to get 72 hours of purified roots and hydrated ends. So go, make the most of it, because you’re worth it!